Umami's inception in 2016 was driven from our founder's frustration of having no dedicated F&B Comms agencies in Dubai. Since then, Umami has helped tell the story of some of the most important F&B brands in the region.
We have done this using a healthy mix of events and lobbying, while generating a consistent output of lifestyle, consumer, business and trade media coverage for our clients.
GCC LAUNCH
In November 2023, UMAMI demonstrated its expertise in curating and managing events by orchestrating a remarkable celebration for LPM Doha's One-Year Anniversary. The event aimed not only to mark the milestone but also to forge meaningful connections within the Doha community.
UMAMI compiled a guest list comprising top-tier media, industry professionals, and influential figures, successfully confirming the attendance of 93 individuals. This strategic approach led to the establishment of new relationships, further solidifying LPM's connection with its target audience.
Among the attendees were influential editors from renowned publications such as Harper’s Bazaar Qatar, QatarDay, Marhaba Guide Magazine, The Insider Post, LLQ Lifestyle, Oryx FM, Jamila Magazine, and Hia Wa Houwa. Additionally, key industry leaders from esteemed brands including Place Vendôme, Visit Qatar, and the Supreme Committee of Delivery & Legacy graced the event, enhancing the evening with their presence.
In total the event resulted in 104 pieces of social media coverage documenting the evening, reaching an impressive audience of over 2,972,571 individuals. The success of the anniversary celebration extended beyond the event itself, as UMAMI seamlessly connected with brand representatives eager to explore future collaborations with LPM Restaurant & Bar.
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