PRODUCTION
The Umami production arm has a flair for studio productions, on-the-go filmmaking and documentary style content capture.
From storyboarding to scouting to hair and make up, it is all a part of the process
Our in-house team consists of producers, directors of photography, content creators, animators and editors, all with an eye on the prize – engaging visuals.
For Le Clos - EK Vintage & Bordeaux Series, the Umami team undertook the challenge of developing a captivating storytelling series for the esteemed alcohol and spirit brand, Le Clos, which stands as the premium arm of MMI under Emirates Retail Leisure. UMAMI created a 9-episode docu-series, strategically designed for integration into Emirates' Business and First Class entertainment systems. This series provided flyers with an immersive insight into the sourcing and rich history of the luxurious Bordeaux wines available on board Emirates.
Umami has been proud to produce content for World's 50 Best, an organisation dedicated to celebrating the world's 50 best restaurants and chefs. From capturing the excitement of the Best Pastry Chef competition to highlighting the achievements of the One to Watch Restaurant and Best Female Chef winners, we've worked with some of the industry's brightest stars to create compelling content.
Umami's second foray into FMCG was with Unilever. Our partnership with Unilever began with our work on the SLAW X Unilever collaboration. We were called upon to create content for their FIFA World Cup series in October 2022.
Since then, we have continued to create campaign-based content for Unilever, helping them to successfully launch new B2B products. Our expertise in FMCG conten creation ensures that our clients stay ahead of the competition and achieve their marketing goals.
When Stella Artois approached us to help them launch a bartender competition across the UAE, Oman and Bahrain, we were excited to take on the challenge.
We designed and executed a 4-month-long campaign across social media that included videography and photography of the various stages of the competition, as well as live event coverage if the final rounds.
Umami were brought on board to create a launch campaign for YSL's new perfume - Babycat in KSA. The launch video was shot with a backdrop of multiple LED screens featuring the various notes of the scent.
We worked with leading movie stars in the KSA - Fayez Jurays and Jood Aziz. The campaign also consisted of BTS interview videos for ELLE Arabia as well as hero images which were used across social media.
